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Guidelines for Organizing Exhibits Online at the 127th Canton Fair

Time: 2020-08-27 Hits: 61

Guidelines for Organizing Exhibits Online at the 127th Canton Fair

1. Specific time? How long is the exhibition period?
From June 15-24, 2020, the exhibition will last for 10 days.

2. The scope of online exhibitors?
Export Exhibition: Exhibitors are about 25,000 companies that have been arranged by the booth of the 127th Canton Fair.
Import Exhibition: Exhibitors are overseas pavilions and enterprises that have completed the prepayment of booth fees for the 127th Canton Fair. It is estimated that there are about 400 companies from about 30 countries and regions.
In order to ensure the quality of the Canton Fair held online for the first time and to continue the qualification requirements of offline physical exhibitions for exhibitors, companies outside the above scope can participate in the third-party cross-border e-commerce platform activities of “Synchronous Canton Fair, Global Business Opportunities”

3. What is the specific arrangement of the exhibition theme?
The export exhibition is divided into 50 exhibition areas divided into 16 categories of goods, namely: electronics and household appliances, lighting, vehicles and accessories, hardware tools, machinery, building materials, chemical products, energy, daily consumer goods Gifts, textiles and clothing, footwear, home decorations, office, luggage and leisure products, food, medicine and medical care.
The import exhibition is divided into 6 categories, namely: electronics and home appliances, building materials and hardware, machinery and equipment, food and beverage, household items, fabrics and home textiles.

4. The specific form of the Canton Fair held online?
The 127th Canton Fair will make full use of advanced information technology to establish a comprehensive online display docking platform on the official website of the Canton Fair. Exhibitors who have received the booth arrangement of this Canton Fair will all display online and participate online according to the exhibition area. The platform provides all-weather online promotion, supply and purchase docking, online negotiation and other functions, mainly including three major sectors:
(1) Online display and docking platform: First, companies can upload their own company and product information in the form of pictures, videos, 3D, VR and other formats to display in multiple forms, multiple dimensions, and convenience;The second is that according to the data of the booth arrangement of the current Canton Fair, enterprises can upload virtual booths to facilitate the three-dimensional display of the image and the release of products;
The third is to strengthen and improve the search query function. Buyers can query products or enterprises through exhibit classification, product and enterprise keywords, booth number, etc., and visit the enterprise virtual booth.

(2) Live broadcast marketing: establish online live broadcast columns and links, and set up a 10 × 24-hour online live broadcast room for each company separately. The live broadcast room is not limited by time and space. Enterprises can conduct separate face-to-face negotiations with customers online. It can also promote and promote a large number of merchants at the same time through webcasting, and provide functions such as lookback on demand, video uploading, interactive communication, and sharing, which provide convenience for enterprises to carry out personalized live marketing and communication negotiations.

(3) Supply and purchase docking: the platform supports exhibitors and buyers to publish supply and demand information, strengthen online matching, and provide honest background information for both parties of the transaction, including the situation of buyers ‘participation, registration origin, previous exhibitors’ participation, whether it is Canton Fair Brand companies, etc., copy online the mutually trusted trade negotiation environment of the physical exhibition. In order to respect and ensure the privacy of B2B trade, both parties can choose third-party tools to conduct in-depth negotiations and establish orders. The platform also provides some video conferencing and social software links to facilitate the use of both parties. The platform page provides multilingual translation support to facilitate communication between buyers and exhibitors.

(4) Synchronization activities of third-party platforms: the 127th Canton Fair will set up a cross-border e-commerce comprehensive test area; at the same time, some domestic third-party cross-border e-commerce platforms will be held with the theme “Synchronous Canton Fair, Global Business Opportunities” Participate in third-party e-commerce platform activities on a voluntary basis.

5. How to log in to the online exhibition platform?
About 25,000 export exhibition companies that have been arranged by the booth of the 127th Canton Fair and about 400 import exhibition companies can log in to the exhibition platform using the account number of the original Easyjet system, and other users cannot log in.

Buyers and visitors at home and abroad can enter the online exhibition platform through the official website of the Canton Fair, etc. to log in, query the company name, browse the company’s exclusive page, click on product information, and visit the company’s live broadcast room (if the company has set access restrictions Visitors need to apply to the enterprise to obtain an invitation code to enter) and other online exhibition operations.


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